SSENTIENT

Unlock customer value and growth

Sentient is your specialist partner for effective customer-led strategy and technology outcomes.

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About Sentient

Your partner for customer-led growth

Sentient is a specialist consultancy focused solely on strategy-to-execution for customer value and growth. We bring deep expertise from decades of enterprise-scale delivery to help New Zealand organisations unlock their full potential.

Senior Experts Start to Finish

The person you meet first is the person that will do the work. They're alongside you until the work is done.

Specialist Focus

We don't stray outside our expertise. If we're not the right people to help, we'll tell you.

Enterprise Scale, Boutique Speed

All the methods from the 'big end of town', without the rigidity and lumbering pace.

Outcomes-Based Partnership

We share skin in the game. You only pay for the outcomes and value we create together.

Our Services

End-to-end capabilities to drive growth

From customer strategy to technology delivery, we bring integrated expertise to unlock customer value at every stage.

Customer-Led Strategy

Build deep understanding of your customers and market. Define how you can grow, create and capture more value.

  • Vision and ambition shaping
  • Customer value and product strategies
  • Data-led customer segmentation
  • AI-enabled strategy development
  • Future business models

Outcome: Revenue growth from deep customer and market insights.

Customer & Business Design

Create propositions your customers actually want. Organise your business and teams to deliver them effectively.

  • Business architecture design
  • Operating model design
  • Product and channel design
  • Customer journey mapping
  • AI-enabled service design

Outcome: Improved cost-to-serve and profit margins through smarter organisation.

Personalisation & Digital

Deliver delightful, intuitive and personalised digital experiences that drive engagement and growth.

  • UX/UI experience design
  • Interface prototyping and build
  • CDP strategy
  • Marketing automation
  • Customer engagement

Outcome: Faster time-to-market and greater impact with winning products.

Customer Technology

Architect and deliver a customer technology stack that actually works and scales with your ambitions.

  • Platform architecture
  • Engineering and integration
  • Security and compliance
  • API-led integration
  • Adobe Experience Cloud, Azure, AWS expertise

Outcome: Technology solutions that actually multiplies value (not digitising waste).

Our Approach

The Customer-Back Blueprint

All value originates from your customers. Strategies, operating models and technology must be customer-led and wired front-to-back through your business.

01

Always start here

Know Your Customers

Supercharge your understanding of customers and market. Truly know who they are, what they want, and how to compete to win.

02

How value is created

Define Value Creation

Pay close attention to how you create value for customers. Reimagine how you can capture that value in new ways.

03

How value is delivered

Organise to Deliver

Organise the business to deliver customer value seamlessly. Make sure every person knows how value is created.

04

How value is realised

Build the Platform

Build customer technology that multiplies value. Fuel it with all your data to get full value from your investment.

Leadership

Senior experts, start to finish

The person you meet first is the person that will do the work. Our senior experts are alongside you until the work is done.

Kris Nygren

Kris Nygren

CEO

Kris brings 25+ years experience in New Zealand, Australia and Europe. Before founding Sentient, Kris was a Partner at PwC for 11 years, focusing on Customer Strategy and Transformation at enterprise scale. Prior to PwC, Kris was CEO at Optimal Experience and held senior industry roles in strategy, marketing, innovation and digital growth.

Customer Strategy • Transformation • Business Growth

kris@sentient.co.nz
Marcel Blake

Marcel Blake

CTO

Marcel brings 25+ years of technical experience across Australasia, Europe and the US. Before founding Sentient, Marcel was Managing Director at AKQA NZ (WPP), delivering end-to-end digital solutions. He founded Dominion Software, the leading NZ Adobe Experience Manager partner, and has extensive cloud and SaaS experience including a PE exit in 2024.

Technology Delivery • Platform Architecture • Digital Solutions

marcel@sentient.co.nz

Get in Touch

Ready to unlock your growth potential?

Let's discuss how Sentient can help your organisation build a customer-back strategy that delivers real value.

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Auckland, New Zealand